Account Based Marketing, or ABM, is much more than just another marketing strategy. It is a strategy of growth that puts the potential client or prospect first. In contrast to typical B2B marketing methods that aim to fill up the sales funnel by focusing on delivering high numbers of leads, account based marketing aims to develop a market of one.
Since every client likes to feel special, account based marketing allows product and service companies to tailor their offerings to reach individual accounts with specific information and attributes that goes directly to meeting the needs of that one account. While most B2B marketers try to reach as many prospects as possible in short order, ABM allows for the concentration of time, money, effort, and resources to clearly identify and target certain accounts within a market and create personalized campaigns to connect with each account.
While ABM is far from being the new kid on the block, over 85% of companies are just beginning to realize that such marketing delivers significantly higher ROI than other forms of marketing.
BissBay aims to deliver ABM strategies at scale and help you close more of the deals you want.
At BissBay, we have developed our platform to help you deliver uniquely customized and highly optimized experiences to customers based on data analysis, intelligent insights, and smart marketing. Our ABM platforms will open doors for the sales and marketing efforts of your team to work together and establish conversations with buyers that you have never been able to establish before.
- We can help you how to Define and refine your target account list using data science?
- We can help you how to Identify and reach the entire B2B buying committee?
- We can help you how to exceed sales targets by reaching buyers at scale?
- It’s very easy to get started marketing to the attractive accounts, no matter how you define your targets.
NAMED ACCOUNTS
We get the target account list from the clients and we generate buyer audiences and insights based on individuals’ media engagement within those accounts to increase the ROI and to help out in sales & marketing.
PRIORITIZED ACCOUNTS
You provide the target account list, and we help you pinpoint accounts that are actively researching solutions like yours and it will help you to increase the business.
ACCOUNTS SHOWING INTENT
Leverage our intent monitoring data to boost your account list with similar companies that are actively researching and looking to evaluate new technologies.